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Tata Motors commences bookings for new Harrier and Safari

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Tata Motors has commenced bookings for the new Harrier and Safari models as it seeks to fortify its position in the fast-expanding SUV market.

With the twin models, the company expects to “redefine the driving experience by integrating cutting-edge technology, unmatched safety features, and a design ethos that exemplifies Tata Motors’ dedication to innovation and excellence,” it said. Starting today, customers can book their choice of the SUVs at all the authorized Tata Motors dealerships or the company’s website at Rs 25,000.

Created under a well-defined “persona strategy,” the new Harrier and Safari are beyond expectations of this segment. Rooted to their legendry pedigree, the cars have been completely re-envisioned to match each of their customer sets, the company said.

Furthermore, taking the SUV game a level up, the new Safari epitomizes Tata Motors’ commitment to delivering a sophisticated flagship product. “It provides a heightened level of luxury and comfort through a combination of opulent materials and finishes and high-tech digital controls,” it claimed.

The new Safari will be introduced in four personas – SMART, PURE, ADVENTURE and ACCOMPLISHED. Equipped with Bi- LED projector head lamps, gesture controlled power tailgate, 31.24 cm Harman Infotainment system, Harman Advanced AudioworX with 13 JBL modes and R19 Alloys, the new Safari offers its customers with a plethora of enhancements making it a fully stacked product of choice.

“Built on the capable OMEGARC, these SUVs continue their legacy of superior design, advanced features, premium interiors, and a robust powertrain, only reimagined to better themselves on every front. We are excited to present to you the new wave of Tata Motors SUVs and are confident that these two products will represent the capability and the aspirations of not only our customers but also that of our brand,” said Shailesh Chandra, managing director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility.

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