Guess what India’s villages are buying these days? Cars — and in good numbers. Small, pocket-friendly, basic ones? Nah.Maruti Suzuki will bear testimony to that. It has witnessed a shift in customer preference in the rural areas in the last three years. For India’s largest carmaker, the share of rural sales through its Arena network of showrooms has risen from 43.4% in FY19 to 47.9% in FY22. Interestingly, during this period, its Nexa showrooms
( Originally published on May 19, 2022 )
