Gems & Jewellery News

The big fat Indian wedding party is all set to kick off

New Delhi: “There is nothing more colourful, more extravagant, more (to use such an overused word!) glamorous than an Indian wedding,” said French designer Christian Louboutin as his namesake luxury brand launched the India Wedding Edit this month.

The India Wedding Edit is a selection of men’s and women’s shoe styles, and handbags in metallic hues of platinum, gold and bronze. While the brand had showcased India exclusive collections in the past, this is the first time it has created an entire capsule dedicated to the Indian wedding season, and it is its largest offering till date, comprising 18 pieces. The collection will be available in Christian Louboutin stores, one each in New Delhi and Mumbai.

From luxury designers to jewellery brands and hotels that are choc-a-bloc for wedding bookings, industry insiders across segments expect a bumper and roaring Indian wedding season this year.

Manish Tolani, vice president and commercial director-India at hotel chain Hilton, said wedding revenue has grown in multiples of 3X this year over 2019, bolstered by the chain’s focus towards driving bespoke wedding experiences under its ‘Wedding Diaries by Hilton’ initiative that was launched in 2021.

“There is a focus on planning and executing a bespoke wedding experience in entirety at all our hotels across India. The Indian wedding market is about $50-60 billion for India and outside of India. The growth in the wedding revenue at our hotels is no surprise given the fact that the Indian wedding industry itself has been growing 25-30% each year,” he said.

Tolani said Hilton gets more than 60% of business from weddings in its hotels in Jaipur and “is actively scouting for more opportunities to expand the footprint across Jaisalmer, Udaipur and Jodhpur.” “Over and above our domestic estate, we notice the Indian weddings revenue impacts our international hotels as well, particularly in Southeast Asia, the Middle East, Turkey and Europe,” he added.Shantanu Mehra, CEO and co-founder, Maison Shantnu & Nikhil said after the pandemic, there is a “deep hunger” among consumers and the spending is more than usual to make personalised purchases. “The consumers are now looking at much more classic and timeless things even if it costs them slightly more and now is the time for quality and design over anything,” he added.Vivek Ramabhadran, founder of jewellery brand Aulerth said he expects revenue to grow four times this year for the wedding season. Aulerth claims to be the world’s first multi- designer house of jewellery offering couture inspired and consciously made jewels including through collaborations with designers JJ Valaya, Shivan & Narresh and Suneet Varma.

The Confederation of All India Traders (CAIT) estimated earlier this month that 3.5 million weddings will be solemnised from November 23 till December 15. CAIT expects businesses to earn ₹4.25 lakh crore through the wedding season this year, which would be the highest ever.

Turkiye said in a press release this month that the destination had emerged as one of the most popular countries for destination weddings of Indian couples. “This burgeoning trend underscores Turkiye’s unique appeal wherein tradition harmoniously meets modernity,” the release stated.

Tarang Arora, CEO and creative director of Amrapali Jewels said the business is hopefully going to be at ‘an all time high.’

“After a gap of 2-3 years, people are travelling a lot more and are planning lavish weddings. We are expecting an increase of at least 25-30% in our turnover at the group level,” he added.

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