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At the start of 2020, the corporate real estate management sector was already well into the industry-wide adoption of new, more flexible workplace strategy trends, such as activity-based working and virtual meetings. While these more adaptable methods have been developing for decades, the pandemic drastically steepened the curve of adoption, creating a world-wide stress test of digital work tools and processes overnight.
Gaps and inefficiencies quickly became apparent as companies needed to work quickly to keep teams communicating and collaborating across distances. Since then, the corporate real estate industry has gained a greater understanding of remote work and the power—and limitations—of office technologies.
New hybrid work models are now becoming ubiquitous, driven by employees who want a more flexible work experience and a more fluid work-life balance upon returning to the office in the new normal. A redefinition of the workplace overall, combined with the knowledge that each company needs individual strategies for the way they work, has created a precedent for office space and workplace analytics to create clarity and inform leadership decision-making.
Ensuring a seamless return to office amid a changing global workplace dynamic is where property technology company Locatee swoops in, delivering real-time data and human-centric office solutions to optimize office-space utilization. The task of implementing a hybrid work model, addressing evolving safety regulations, social distancing guidelines, and the wellness of a hesitant workforce creates massive overwhelm for employers and building operators alike and the data platform accounts for those challenges.
Locatee, a Zurich-based company, develops a win-win approach for employers and employees in a post-pandemic world by deploying innovative methods utilizing real-time data surrounding best reopening practices, employee preference. Thus, congruous strategies that are most beneficial to companies overarching goals are developed.
Employers are cautiously reopening workspaces in a multi-phased approach and should consider workspace types beyond aged cubicles but consider a more open-plan work environment for flexibility and adaptability. Another element is sustainability which requires less office. Integrating these changes requires robust data that is fluid and accessible, the expertise of Locatee.
Contrary to popular belief, research shows that most of the workforce is enthusiastic about returning to the office in some capacity. As a result, corporate real estate experts and leaders are bracing for the new world of flex work on the horizon, with a combination of office and third spaces serving as agile environments for professionals.
Operators can implement an upgraded asset and technology to reduce organizational costs and increase employee satisfaction through transparency into their office occupancy by utilizing Locatee’s plug-and-play, user-friendly data platform that is accessible via a digital platform and requires no onsite installation.
Understanding building occupancy avoids bottlenecks and enables employers to provide the proper space on time and to the right people. Due to the current commercial real estate pressures, space usage, as well as the technologies and personnel policies used within them, have had to become more responsive and adaptive, making data-based insights more crucial than ever in these feats.
Productivity and workplace performance metrics used to inform corporate real estate decisions are shifting in the changing work landscape. While the indicator for peak output was once density, cost metrics now factor in more human elements, as the recognition of comfort and employee retention are viewed as more valuable than maximizing operational density per square foot.
Gatherings formal or informal—foster a sense of community and belonging within the organization, and companies don’t want to lose that. The current environment is an opportunity to recreate a new corporate world that dispenses with rigidity and sees decision-points that are no longer based solely on cost minimization in the short term. Data and technology that orchestrates different locations with people can streamline collaboration and coordination beyond focused work in disjointed places.
Key to understanding employees’ motivations for showing up to work and being effective is robust, nuanced data-gathering on resource usage and employee productivity. Identifying data gaps should include space utilization and insight from qualitative surveys. Predictive analytics are essential in the decision-making process to anticipate employee needs. Comparative metrics between regions and countries in designing new workplace initiatives and constitutions are helpful considerations as well.
One of the biggest challenges in the new normal is that many corporate real estate executives are not fully enabled to implement technology and digital tools that support business-critical needs. Key decision-makers are not getting the full picture of their workforces and, as a result, there can be too much short-term reactivity.
Acknowledging the office as an ever-evolving place is key to adaptability and operational longevity—and ongoing data collection and analysis is central to that agility. As CRE managers adopt a growth mindset and experiment with what works for their teams, Locatee’s workplace analytics can help them keep pace and make objective decisions for the way their people work, grow, produce and collaborate effectively.
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