The Kapsons Group story: How the retail and distribution conglomerate is building a vibrant legacy for the future

A visionary aggregator in the aspirational retail landscape and a distinctive purveyor of fashion, Kapsons Group has been catering to the discerning tastes of a diverse range of consumers—from couture connoisseurs and now to tech-savvy Gen-Z disruptors—for the last 33 years. Founded in 1989 by the dynamic duo of Darpan Kapoor and Vipin Kapoor, this home-grown label had humble beginnings, with aspirations to serve the fashion-savvy populace of Chandigarh. Slowly and steadily, it grew beyond the union territory, spreading its wings to neighbouring states and eventually across the entire nation, commanding a presence in 25 stores across 20 cities and six states, outpacing many other domestic players in the industry.

Today, Kapsons Group has evolved into a powerhouse conglomerate of six companies, firmly rooted in the businesses of retail, distribution, technology, outsourcing, and service provision. As the first indigenous brand to house major global fashion labels under one roof, Kapsons offers a unique and inclusive shopping experience to customers of all demographics and genders.

In the financial year 2022-23, Kapsons Group scaled new heights, outshining its competitors in the market and emerging as a leading player in North India. With revenues touching a remarkable milestone of more than 500 crore rupees and garnering a growth of approximately 25%, Kapsons Group pulled out all the stops, collaborating with influencers to spread the word and activating digital marketing to capture new territories. These initiatives continue to propel the group forward, positioning it to reach newer territories and capture bigger markets by leveraging new-age nuances of technology and influencer marketing.

Kapsons Group’s long-standing promotional events, such as the Kapsons Assured Winter Karnival and the Kapkids Best Dressed Competition, have met with applause in the offline shopping industry.

Looking into the future, Kapsons Group is poised to reach new milestones. With plans to open five to eight more sprawling stores soon, the future-ready conglomerate is ready to unlock innovative experiences hitherto unseen by shoppers, projecting a strong and enduring legacy for future generations.

A customer-centric culture
Pioneering new avenues in the fashion industry Kapsons has been a trailblazer since its inception. Its fashion arm, Kapsons Fashion is an exclusive destination for premium and luxury brands, which has opened doors to a world of global fashion. Their enduring endeavour and vision is to continue pushing the boundaries of what’s possible, expanding their reach, and capturing new territories with the help of the talented in-house team.

At the heart of their business is the unwavering commitment towards customers. The brand believes that shopping should be more than just a transaction; it should be an experience. True to that, the brand has taken all the necessary steps to foster a customer-centric culture, creating an immersive and personalised shopping experience, which runs by the motto of having something for everyone.

To further enhance this experience, they’ve developed the Royal Club App, a digital platform that allows customers to engage with the brand in a whole new way. With a database of over 300,000 active daily users, the app offers a host of privileges and loyalty programmes that make shopping with Kapsons a unique experience. And through its e-commerce channel, Kapsons Retail has cemented its position as a leading aggregator in India, helping enterprises grow their businesses in ways they never thought possible.

As the brand looks ahead, their vision remains clear: to continue leading from the front when it comes to driving innovation in the fashion industry.

A diverse brand repertoire
From chic minimalism to opulent luxury, their collections are on-trend, high-fashion, and avant-garde, Kapsons Retail Private Limited offers diverse yet streamlined choices to consumers, all while bringing the best of global fashion and remaining quality-focused. Offering an extensive e-commerce experience coupled with an in-store experience, it offers a diverse range of brands that cater to all tastes and preferences.

Kapson’s international brand partners, including global fashion icons such as Armani Exchange, Hugo Boss, Forever New, H by Hamleys, Mango, Calvin Klein, and Tommy Hilfiger, have helped the brand secure a firm footing in the global fashion industry. They have recently expanded their portfolio to include a host of illustrious names: GAP; Rare Rabbit; BEBE; Mango;Nautica; and Adidas Kids. Its domestic partnerships are equally impressive, with industry giants like Arvind Fashion Limited; Bestseller India (P) Ltd; Puma India (P) Ltd; Benetton India (P) Ltd; Pepe Jeans India; and Forever New India (P) Ltd coming to the fold.

The online shopping experience
Matching its in-store shopping is their online shopping offering that provides a seamless experience to shoppers looking for high-quality purchases whether it is in clothing, accessories, or toys. Their list of ecommerce partners include industry giants such as Amazon, Myntra, Flipkart, AJIO, and Tata Cliq, and its latest collaboration partner—Nykaa Fashion.

Kapson’s line-up of brands available under the online umbrella is exhaustive and includes: Jack & Jones; Only; Vero Moda; Pepe; U.S. Polo Association; Amante; H by Hamleys; Arrow; Monte Carlo; Mothercare; GAS KIDS; FCUK; London Fog; and Madame.

A brand with a social conscience
As the brand moves forward, it doesn’t simply focus on its own growth but also strives to uplift the community that has supported it. As a part of its corporate social responsibility (CSR), it is committed to caring for the underprivileged. The Kapsons group has been actively contributing to the betterment of society since 2004 through its Kanya Welfare Organisation, which works towards the education, health, and safety of girls in the area.

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