CHINA. The Macallan has opened its largest boutique in travel retail with China Duty Free Group (CDFG) at cdf Haikou International Duty Free Shopping Complex.
The elegant boutique on the first floor of the recently opened CDFG-run shopping emporium features a wide array of The Macallan single malt whiskies. Brand ambassadors are on hand to communicate the brand’s heritage and qualities.
The boutique also provides guests with a diverse series of innovative and interactive experiences.
“The opening of the Hainan Macallan duty free boutique is an important milestone for the brand to deepen its efforts in the Chinese market,” said Edrington Group Regional Managing Director, Global Travel Retail Jeremy Speirs.
“Hainan has become a new benchmark leading the development of the travel retail industry in China and the world, and has become a must-visit place for Chinese luxury consumers. It is an important gateway for brands to embrace the Chinese market and Chinese consumers.”
CDFG President Chen Guoqiang (Charles Chen) said that the completion of the cdf Haikou International Duty Free Shopping Complex reflects the company’s grand vision of cooperating with global iconic brands in innovation and creating a new benchmark for the development of the travel retail industry in China and the world.
The completion of The Macallan brand’s first duty free boutique in Mainland China is a manifestation of this vision, Chen added, one that brings a high-quality retail shopping experience to Chinese consumers.
*New Hainan is part of Hainan Hinews Media Co, The Moodie Davitt Report’s strategic partner on Hainan island.
COMING SOON: TWO WONDERS OF THE WORLD
The Moodie Davitt Report is delighted to announce ‘The New Wonders of the Travel Retail World’, a duo of landmark publications dedicated to extraordinary projects that have set new benchmarks in the travel retail world.
One is dedicated to the cdf Haikou International Duty Free Shopping Complex, which opened on 28 October in Hainan province, China.
The multi-media, bi-lingual publication is a pioneering joint venture between The Moodie Davitt Report and Hainan Hinews Media Co. For advertising details please contact Irene Revilla at Irene@MoodieDavittReport.com
The other is the Hamad International Airport Expansion in Doha, Qatar, inaugurated on 10 November.
This stunning development is anchored by The Orchard, a 10,000sq m indoor tropical garden with a 268-sqm water feature complemented by a luxury-led commercial offer boasting 65 stores and 35 food & beverage outlets.
For advertising opportunities on either or both publications please contact Irene Revilla at Irene@MoodieDavittReport.com