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Tourism Malaysia has tied up with Indonesian eCommerce platform Blibli to unveil a Malaysia tourism promotion to aid in the recovery of the tourism sector. The partnership aims to help entrepreneurs and the local community.
Quoting deputy director general (planning) Iskandar Mirza Mohd Yusof, Bernama reported that the collaboration “allows tourism products to be directly promoted to potential tourists”.
Tourism Malaysia will also unveil a promotional programme for Malaysia together with Malaysia Airlines on Thursday, Bernama added. From January to July this year, Malaysia saw 435,156 visitor arrivals from Indonesia, an 8,678.6% growth from last year. A+M has reached out to Tourism Malaysia and Blibli for additional information on the partnership.
This is not the first tourism partnership that Tourism Malaysia has inked this year. Last month, Tourism Malaysia partnered Traveloka to promote the country as the holiday destination of choice. The campaign cuts across Malaysia’s domestic market, Singapore, Indonesia, and Thailand and invites individuals to enjoy Malaysia’s multicultural attractions, scenic locations, diverse cuisine and renowned hospitality, which will exclusively harness Traveloka’s travel and lifestyle platform.
In August, Tourism Malaysia also tied up with Telekom Malaysia to promote the “Cuti-Cuti Malaysia” campaign through the telco’s digital advertising platforms to encourage domestic tourism. The partnership runs until 31 January 2023.
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