“Launching a range of adventure touring and superbike tyres is a big milestone for us, further augmenting our product range, which is already the widest in the category,” company executive vice president – sales and marketing P Madhavan said in a company statement.
“These high-performance products have been designed in Europe and built to suit Indian road conditions. Many of these products are already launched internationally, and we have strong positive feedback from trade and consumers…” he said.
At the event, the company rolled out tubeless tyres Roadhound, Duratrail and Terrabite among other ranges of tyres, the statement said.
The Tamil Nadu-headquartered company has manufacturing facilities in Madurai and Rudrapur (Uttarakhand) with a production capacity of over three million tyres a month. The products are available in over 85 countries globally.