Gems & Jewellery News

Virat Kohli: French eye-wear firm Essilor signs on Virat Kohli as its brand ambassador

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French eye-wear and specialised prescription lenses company EssilorLuxottica has signed cricketer and former India captain Virat Kohli as its brand ambassador, the company said. The deal has been signed for two years.

Narasimhan Narayanan, country head at EssilorLuxottica South Asia, told ET: “The eyewear and vision care market in India is anticipated to grow well and we want to be a catalyst to further expand the market. Virat embodies our brand’s quest to transform the eyewear industry through quality and innovation”.

Essilor’s portfolio includes Stellest, Eyezen, Varilux and Crizal brands, across ophthalmic lenses, frames and sunglasses.

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