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Jio 5G rollout in select metros by Diwali; investment of Rs 2 lakh cr committed
Jio has prepared an ambitious 5G roll-out plan, which will be the fastest in the world. To build Jio’s pan-India True 5G network, Reliance has committed a total investment of Rs 2 lakh crore. By Diwali, the company will launch Jio 5G across multiple key cities, including Delhi, Mumbai, Kolkata, and Chennai.
Reliance fortifies FMCG foray with acquisition of Campa Cola; Diwali launch planned
At the 45th AGM of Reliance Industries, Isha Ambani, Head of Reliance Retail, had announced, “We will launch our fast-moving consumer goods business. The objective of this business is to develop and deliver high quality, affordable products which solve every Indian’s daily needs.”
Pooja Chhabria on LinkedIn’s ambitious plans to empower the creator ecosystem
In conversation with Adgully, Pooja Chhabria, APAC Head of Creator Management at LinkedIn, shares deeper insights into how the 10-week incubator program has polished the creation skills of 200 diverse creators to help them unlock greater opportunities on the platform.
TRAI pushes back NTO 2.0 implementation date yet again, Feb 2023 is new deadline
TRAI had issued a Consultation Paper on ‘Issues related to New Regulatory Framework for Broadcasting and Cable services’ on May 7, 2022, wherein it had asked all stakeholders to file their comments by May 30, 2022 and counter-comments by June 6, 2022.
The rise of Hardik Pandya – the new swag factor for brands
For an allrounder to perform well in the cricketing world with consistent performance in the last few seasons from Hardik Pandya has been a tremendous feat. As we write this story, the fan following of Hardik stood at over 22 million on his Instagram account, 12 million on his Facebook account, while his followers on Twitter numbered at about 7.9 million. This figure will only climb if he continues to perform well.
E-commerce will continue to drive growth during this festive season: Experts
Brands are also very excited about the online buying and are gearing up to meet the demand for this festive season. With the behavioural changes in today’s consumers, would we see high traffic returning to the malls and retail outlets? We saw during the Independence Day this year, how special offers from brands drove huge traffic to most malls during the long weekend, which saw brisk sales.
After floods and pandemic washout, brands betting big on Onam this year
The biggest festival in Kerala, Onam sees a spurt in purchases across categories, especially apparel, jewellery, consumer durables, household electronics and more. The buying frenzy and the plethora of offers by brands have transformed Onam into a mega shopping carnival from being a mere harvest festival.
How edtech Cos are recalibrating their business operations in post-pandemic times
The education industry in India has evolved greatly over the years and has seen some major transformation. According to industry data, between 2014 and 2019, over 4,450 EdTech start-ups emerged in India. The global pandemic saw students transitioning to online study mode almost overnight. However, in the post-pandemic times, the edtech industry in India is facing some tough market realities.
Dramatic growth in AdEx is expected primarily in the South markets: Sri Harsha
In conversation with Adgully, Sri Harsha, Senior Partner – Client Lead, Mudramax, speaks at length about the projections on advertiser spends during the festive season this year, categories that are expected to see accelerated growth, the need to re-look at existing NCCS definition to meet the current demands of the advertisers, and more.
We want to serve Bharat with India’s trust: MVS Murthy, CMO, Federal Bank
In an exclusive conversation with Adgully, MVS Murthy, Chief Marketing Officer, Federal Bank, speaks about how the bank has retained customers for generations, having the lowest employee attrition rates, investing in digital assets, the goal to become the Most Admired Bank, and much more.
Exclusive: US OTT player Crunchyroll eyes India with ambitious plans, bets big on localised anime
Since Crunchyroll announced the price cut in nearly 100 territories worldwide, including India, earlier this summer, the response has been phenomenal, says Brady McCollum, Chief Operating Officer, Crunchyroll, in an interaction with Adgully.
How Zivame is successfully weaving content into its marketing mix
In conversation with Adgully, Khatija Lokhandwala, Head of Marketing, Zivame, said, “‘Unhooked’ is about consolidating and sensoring the promise of the fact that if you have the right intimate wear, you are going to feel confident and beautiful.”
PR should learn the art of story-telling to emerge as the winner: Geetika Bangia
In conversation with Adgully, Geetika Bangia, Head – Corporate Communications, Stryker India, speaks about how PR has transformed 360 degrees in the last two decades, the importance of engaging content, developing good organic PR, and more.
“Indian social commerce industry to see 71.5% growth to touch $8,258.8 mn in 2022”
The aspirational youth of the hinterland aspire to live a lifestyle comparable to their peers in the metropolitan cities of India,” says Woovly Co-founder-COO Neha Suyal. According to her, the aspirational youth of the hinterland aspire to live a lifestyle comparable to their peers in the metropolitan cities of India. “They are now seeking and consuming lifestyle products through the social commerce route, facilitated by social commerce platforms.”
Pansari Group’s sales remained unaffected by the pandemic: Shammi Agarwal
In conversation with Adgully, Shammi Agarwal, Director of Pansari Group, elaborates on the growing market space for Pansari Group, while ensuring they stay true to the core and ethical beliefs the business was set up with. He also shared his vision to build a robust digital community that recognises Pansari Group’s products as the solution to home cooking.
How ResMed is putting the spotlight on sleep disorders in India
In conversation with Adgully, Seema Arora, Business Head – Consumer & Digital, South Asia, ResMed, speaks about #AwakenYourBest campaign, roping in Baba Sehgal for the campaign, creating awareness about sleep disorders among Indians, the communication strategy, and more.
Inmobi’s Rajesh Pantina on seeing the unseen in the whirlwind of content
Delivering his keynote address on ‘Seeing the Unseen in the Whirlwind of Content’, Rajesh Pantina, Director – Marketing, APAC, InMobi, said, “The Internet has given us different occasions to really be inspired and engage with each other. Fifteen years ago, 2007 was the year when Inmobi was founded and we ended up thinking that mobile is going to change the world and we wanted to look into the idea of personalised mobile in-app advertising.”
Leadership is a character not a skill, it is more about empowering others: Nikita More
In conversation with Adgully, Nikita More speaks about gender equality and equality in the new normal, life lessons from the pandemic, women shining in crisis management, and more.
The Metaverse is the future of digital marketing: Satish Kumar Malhotra
Speaking to Adgully for their Marketing Minds column, Satish Kumar Malhotra, Director- Sales & Marketing, Springfit, spoke about the importance of sleep and how they keep innovating and bringing in new products in the market keeping in mind the health requirements of consumers.
“Advertisers will have to recalibrate ways to monetise content & collect data”
In conversation with Adgully, Aditya Maheshwari, Director of Customer Success, AppsFlyer INSEA/ANZ, shares insights on the current technology architecture involved in the martech space, trends and recommendations for new-age marketers to navigate the new world.
Karan Shroff quits Unacademy as Partner & CMO
Karan Shroff, Partner & Chief Marketing Officer, at Unacademy, has decided to quit the organisation after three years.
Print ad space up by 32% in H1 2022, compared to H1 2021: TAM AdEx
Ad Space per publication in H1 of 2022 grew by 90% compared to H1 of 2020, a per TAM AdEx’s comparative analysis of print advertising in Jan-Jun’22 versus Jan-Jun’21. In H1 2022, ad space increased by 32% over the corresponding period in 2021.
IAA Global re-elects Pradeep Dwivedi of Asia-Pacific Region for 2022-24 term
Pradeep Dwivedi, Group CEO of Eros Media World Plc has been re-elected as the VP and Area Director for the International Advertising Association (IAA) APAC region for 2022-24 and will continue to be a member of the Global Board Of Directors. This was announced in a communication by Heather Leembruggen, Chairman, Elections Committee of IAA World Board.
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