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Why is Standard Fiber barking up this tree?


Standard Fiber’s new Petnology line includes beds and blankets for a variety of dog and cat personas.

Burlingame, Calif. – Call it a case of puppy love. Or maybe it’s the cat’s meow. Either way, Standard Fiber is moving into a new product category.

The major home textile supplier – which specializes in performance technologies that improve sleep, wellness and comfort – has introduced an innovative collection of pet products under its new Petnology brand.

sleeping tabby kitten

Photo by Tuqa Nabi on Unsplash

The collection incorporates technology in easy-to-understand solutions for pet owners. Products are designed around how they sleep, explore and play. The brand launch will include a variety of both indoor and outdoor pet beds and blankets. Additional branded accessories will join into the product mix later in 2023.

“We’ve taken a fun, and hopefully helpful approach in guiding pet owners through their pet product purchase decisions,” said Leslie Morris, Standard Fiber VP sales. “Each collection within our Petnology brand features a pet personality and enhanced product attributes that makes it easily relatable, fun and functional unique to their character.”

happy dog with tongue handing out of its mouth

Photo by Noémi Macavei-Katócz on Unsplash

Petnology includes products for a variety of different pet personas. The launch will focus on My Playful Pup, My Wonder Seeker, and My Trusty Companion (for Senior Dogs).

The full collection will be on display at Standard Fiber’s new Las Vegas Showroom located in the Las Vegas World Market, Suite C1575, and at the 2023 Global Pet Expo in March of 2023.

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