New Delhi: Despite an overall year-on-year growth rate of 8-9 per cent in the chocolate market in India, online gifting platform Winni has seen 100 per cent growth in chocolate sales in the last three years on its online platform and at the retail stores, the company said.
In the last five years, Winni has sold Rs 75 crore worth of chocolates, from which the sale from tier 2 and tier 3 has accounted for a total of 55 per cent (40 per cent from tier 2 and 15 per cent from tier 3) surpassing the 40 per cent sales from tier 1 cities, according to the company.
To fulfill this growing demand in tier-2 & tier-3 cities, it said to offer a new premium range of healthier chocolate alternatives through its online platform and in over 300 brand retail outlets.
Currently, it sells chocolates worth Rs 2.5 crore per month across its channels, which contribute 10-12 per cent to the company’s total sales.
Sujeet Kumar Mishra, co-founder and CEO of the company said,”With the rise in income level of the young aspirational class & the exposure to tier 1 cities lifestyle through social media, we have experienced a significant change in the buying behavior of our customers from tier 2 & tier 3 cities in the last few years.”
He further added, “It’s pretty evident that cakes and chocolates are replacing the traditional ‘Mithai’ (sweets) even in small cities during festivals and the rate of growth in demand is higher than in metros. That’s the reason we have decided to launch a premium range of chocolates that are still not available in tier-2 and tier-3 cities despite the demand and purchasing capacity.”
With the introduction of a new premium range of chocolates, the firm expects to see reasonable growth in sales numbers. Also, it aims to capture a larger market share and meet the evolving needs of its customers.