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‘WPL could earn up to ₹125 cr in sponsorships’


The Women’s Premier League (WPL) is expected to generate up to ₹125 crore in sponsorship revenues for the Board of Control for Cricket in India’s (BCCI) and the five teams, sports marketing experts told ET.

The BCCI could generate upwards of ₹50 crore from central sponsorships, including Tata Sons, Sintex, Ceat, Dream11, and Amul, while the five WPL franchises are anticipated to earn ₹50-₹65 crore from team sponsorships, they said. Experts suggest that team sponsorship revenue could potentially be higher since some teams are doing better than others.

“The WPL sponsorship revenue between BCCI and WPL franchises is likely to be over ₹100 crore and might even touch ₹125 crore,” a senior official at a leading sports marketing firm said on condition of anonymity.

Ad experts note that multiple sporting properties are chasing limited ad spend. “The ad market is tight whereas brands have advertising options,” the expert said, asking not to be named. The WPL franchises include Delhi Capitals, Gujarat Giants, Mumbai Indians, Royal Challengers Bangalore, and UP Warriorz. D&P Advisory has valued the WPL at $150 million.

UP Warriorz owner Capri Sports COO Kshemal Waingankar said the first and second years of the WPL have been quite contrasting on multiple counts, including sponsorships. “WPL season 1 saw plenty of interest, and given the success of the tournament, interest levels have gone up even more this season,” he said.

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