The road safety awareness initiative, planned under Yamaha Motor India’s ‘The Call of The Blue’ brand campaign, will be operational till February 10.
Yamaha Motor India’s domestic sales have grown on a year-on-year basis for six consecutive months from July to December 2020.
- The road safety awareness campaign commenced on January 20.
- The campaign is in line with the government’s National Road Safety Month 2021.
- Yamaha plans to make people aware about the importance of safe driving habits through the campaign.
Yamaha Motor India has kicked-off a road safety awareness campaign in line with the central government’s National Road Safety Month 2021. As part of the initiative, the two-wheeler manufacturer will organise a host of activities at its plants, select dealerships and supplier locations to elucidate the importance of safe driving habits.
The road safety awareness initiative, planned under Yamaha Motor India’s ‘The Call of The Blue’ brand campaign, began on January 20 and will be operational till February 10.
Yamaha Motor India had organised an event on January 20 at Shri Ram Piston, a supplier in Greater Noida, in which it had imparted training on safe test-ride habits and also briefed the participants on the importance of safety gears like helmet, gloves, and elbow and knee guard, while riding scooters or motorcycles.
“Road Safety is a high priority concern, and the Government of India has significantly focused on this for several years. At Yamaha, as we set our commitments to ensure safety for all, we are engaging citizens of all age groups with the help of several offline activities this year,” Yamaha Motor India Sales and Marketing Senior Vice President Ravinder Singh said.
“The initiative is aimed at creating a positive change in the society and educate people to follow traffic rules, thus enabling them to be more cautious for sake of their own safety and of others,” he added.