DSF boost to Dubai economy as retail rules the roost

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Over 2000 outlets throughout the city will be home to over 500 businesses’ spectacular sales from January 27 to January 29 on a wide range of products. The final sale currently on-going, provides customers a boost to explore the city’s many promotions and other attractions, thanks to Dubai Festivals and Retail Establishment (DFRE). “This is the best time of the year for anyone – residents, tourists and retailers alike. As consumers we wait to lap up some of the most amazing deals while retailers know this is the time to make a splash,” said Priyanka Chainani, a long-time resident of Dubai.

Some of the participating brands at this DSF include: Stella McCartney, Kenzo, Micheal Kors, Tory Burch, Ralph Lauren, Maison Margiela, Ted Baker, Balmain, Lacoste, Diesel, COS, H&M, River Island, Forever21, American Eagle Outfitters, Mothercare, The Children’s Place, Geox, Clarks, Foot Locker Decathlon, Damas, Swarovski, Magrabi, Vision Express, Al Jaber Optical, Sephora, MAC, KIKO Milano, Bath & Body Works, L’Occitane, Marina Home, US Polo Association, Pottery Barn, Hamleys, Toys R Us, Debenhams, Marks & Spencer, IKEA, ACE, Lulu Hypermarket, Aster Pharmacy, Boots, and so much more.

In addition to live performances, outdoor markets, pop-up restaurants, and other activities, the DSF is the ultimate retail therapy experience.

Aditya Singh, Head of Jewellery -International Business Division, Titan Company Limited, weighed in on the importance of DSF as a retailer. “DSF takes place in December-January, when weather and social calendar make Dubai the absolute go-to-place for the entire globe. Tourists come in from all parts of the world and the whole city turns festive. More tourists means more walk-ins. For any retailer, what else can you ask for,`’ he said.

Singh explained how DSF has evolved over the years with retailers adopting new ways and norms to remain relevant. “Over the years, I have seen DSF evolving from just being a ‘discount shopping’ period to actually becoming a festival. With night markets, longer business hours, increased government support of DSF and not to forget bigger and better offers across brands and malls, it is now truly a one of its kind global festival,” he said.

Singh elaborated on Tanishq’s offerings at this year’s DSF. “This DSF has been very significant for us. We inaugurated our Tanishq Store at Abu Dhabi; we have opened doors to our latest store at Silicon Central, DSO and we’ve signed up a few very interesting locations. To make it an extra special time for our customers, we’ve some amazing offers running at all our stores including some never before seen deals. We are happy to see that a lot of new customers are already using these offers to start buying their first Tanishq piece and enjoy our superior product quality and design. Besides growing our jewellery footprint, we also have opened the first international Titan Eye+ store at BurJuman Mall during DSF, bringing our world-class eye care services to Dubai,” he added.

DSF 2023 is an excellent choice for gold jewellery because of its distinct patterns, purity, and low pricing. As part of raffle draws held at 245 participating stores, 100 lucky customers have the chance to win 25kg of gold, of which 44 winners have already taken home a quarter kilo of gold apiece.

Shamlal Ahamed, Managing Director (MD), International Operations, Malabar Gold & Diamonds, said DSF and Dubai continue to be the epitome of global retail, thanks to constant innovation.

“Dubai continues to maintain its presence as the ‘preferred global destination,’ offering visitors a plethora of options from shopping destinations, experiential journeys, delectable restaurants, family entertainment, theme parks, etc. Mega raffles, incredible promotions, and special super sales during DSF add to the overall shopping glam.

“As far as jewellery retail is concerned, the availability of jewellery from multiple countries, like Italy, Singapore, Spain, Turkey, etc, at a single destination in addition to the price advantage for gold continues to attract jewellery lovers from across the world. We constantly make efforts to evolve in line with the preferences of our multicultural and multinational customers, as part of which, we make constant improvisations to our product variety and the overall shopping experience,” he said.

(This is a sponsored article.)

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