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reliance retail tira: How Reliance-owned beauty retail platform Tira competing with rival brands, ET NOW explains – The Economic Times Video

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India’s Beauty and Personal Care segment is said to grow to almost Rs 2 lakh crore. The new entrant, Tira, by Reliance Retail seems to challenge existing players like Nykaa, Sephora, and SS Beauty. But, how? Aishwarya Patil details.



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