E-Commerce in Africa Receives Boost as Centric Gateway’s SeerBit Partners Wix

Thursday, April 01, 2021 / 4.00 PM / SeerBit And Wix / Header Image Credit: SeerBit

SeerBit noted recently that it was pleased to announce
its partnership with Wix, a leading global SaaS platform to create, manage and
grow an online presence, to empower and scale eCommerce businesses in Africa. SeerBit is a product of Centric Gateway – an innovative
Pan-African tech solutions company
enabling seamless and secure payments across East and West Africa.

The collaboration
makes SeerBit a payment gateway for Wix on the African continent, processing
payments in local currencies, and giving unfettered access to African
businesses to build their unique online presence. This integration will further
empower the continent as Sub-Saharan Africa is on track to become one of the
fastest-growing payment markets in the world. Online payment in East and West
Africa has an average annual increase of 17% with a population of 919 million. With this integration to the Wix
platform, Centric Gateway aims to capture 60% of the online market in both
regions.

Founded in 2011,
Centric Gateway has serviced an array of clients, providing innovative
solutions across different industries. With a core focus on the Banking sector,
Centric Gateway was the first Fintech firm that implemented an Open Banking
initiative for a leading Nigerian Tier-1 Bank and continues to service several
Banks across the African continent. Today, Centric Gateway is a leading player
with its flagship product SeerBit developing a financial ecosystem with
omnichannel capabilities across the payments value chain.

Speaking on the
collaboration with Wix, Omoniyi Kolade, CEO, Centric Gateway observed that,
“In alignment with our vision of providing innovative technology solutions
tailored to bridging payment gaps, this cooperation will boost the payment
services industry and increase customer satisfaction in Africa. This
collaboration also allows SeerBit to be a frontline player in driving the
growth of the eCommerce and online space in Africa. We are happy to do this in
collaboration with Wix.”

Omoniyi also
reiterated how both brands are united to make history in Africa. Also, he
emphasized their commitment to cater to its valued merchants and to reinforce
the brand’s mantra of “Payments simplified”. He recommended new merchants to
join the Wix platform to grow their businesses online in light of the ever-fast
digitization the world is experiencing, retelling that payments will be in
local currencies, eliminating the bottlenecks of having to pay in foreign
currencies.

The joint effort
from SeerBit and Wix represents the continuous efforts in ensuring Africans get
the best experience transacting online, one that is custom-made as if the brand
originated in each country.

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