Gems & Jewellery News

How a playground entrepreneur became one of the world’s hottest celebrity jewellers

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The industry in Hatton Garden is notoriously hard to break into – some people have worked their whole lives in the business and they don’t readily hand out help and advice. I have given blood, sweat and tears to get to where I am now. I started at the bottom of the pit, going to different dealers and asking if I could work for them for free, even if it was just making tea, so that I could learn.

At the time, while there were other people my age who were working there for friends and family, I think I was the only one taking it seriously. I had a bag of diamond parcels, scrap gold, some gems and a few watches and used to walk around buying for the right price and selling on, buying, selling, buying, selling. It was hard, but that’s how I learned the business. If you make a mistake, you can lose a lot of money – it hasn’t happened to me many times because I learnt to have my wits about me.

Over the years I’ve earned the respect of the old-school institutions in Hatton Garden – most of whom have been there much longer than me and some of whom no longer operate there. I was fortunate to grow up and build my business around these old school dealers who possess a different mentality, business etiquette and ethics to those who have come in over recent years. I was mentored by the best people in the business – some with over 60 years’ experience in the jewellery trade. The fact I am still young, still building my business and can use this experience is priceless.

Now that A Jewellers is well-known, with a store that we opened just weeks before the first lockdown in 2020, we attract big names with big money and my phonebook is filled with global contacts from doctors, oil traders and lawyers to footballers, entertainers and royalty. But these relationships were hard earned, using good business ethics to build a reputable brand at grassroots level.

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