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Antara-Max Estates to set up integrated senior living facility


NEW DELHI: Antara Senior Living, a Max Group subsidiary, has tied up with Max Estates to develop an integrated senior living facility, which will be among India’s first, Tara Singh Vachani, executive chairperson of Antara Senior Living and vice chairperson of Max India, told ET.

Antara has two projects – in Dehradun and Noida – and is launching a third one after 3 years. It intends to launch one project every year and is looking to expand to cities such as Bengaluru, Hyderabad, Chennai, Pune and Goa as demand for senior living has gone up post Covid.

“We will have two residential towers in the Gurugram project dedicated to senior living. Going forward, we want to do integrated projects, where senior living is part of the overall complex,” said Vachani.

The project is proposed to be positioned as a unique “inter-generational” project in Gurugram where Antara Senior Living will be responsible for providing its expertise and advisory services for design, conceptualisation, training & development of project personnel, and expert advice on promotions marketing and sale for the project.

Max Estates Gurgaon had proposed to develop a residential project in Gurugram on 11.8 acres of land. It has now proposed 33% of the available floor area ratio (FAR), about 600,000 sq ft, to be allocated for development of senior living units and associated facilities including a separate club.

“We were not in a hurry to expand between 2020 and now but now we are in a hurry. The reason this gap has been there because Covid took out two years but now want to be able to launch a project every year,” Vachani said. For the senior living development, Antara Senior Living has been engaged by Max Estates as project manager. “We have launched care at home which is our home care services in Bangalore and we hope that Antara residences, our next residential project will be there. Post that we are exploring other cities as well,” Vachani said.


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