apparel group: Herschel Supply Co and Anne Klein tie up with Apparel group for India entry

US-based Anne Klein and Canada-based Herschel Supply have partnered with Apparel Group that sells brands such as Aldo, Charles & Keith and Bath & Body Works for India entry.

In the initial phase, the products will be available on the e-commerce platform Myntra but the company is scouting for space in prominent malls for offline stores.

Recently, Canadian lingerie and sleepwear brand, la Vie en Rose had partnered with Apparel Group for India entry.

“We continue to bridge the gap between global fashion and consumers with the introduction of the latest launches of Anne Klein and Herschel Supply Co,” said Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd.

Anne Klein known for its American roots, is also famous for handbags and accessories.

Herschel Supply Co is known for its Signature backpack, duffel bags, and travel accessories. “This strategic expansion reflects our commitment to delivering the best of international fashion to India. This move not only enhances brand diversity but also opens new avenues for Indian shoppers to access their favorite American brands right here in India,” said Tushar Ved, President of Apparel Group India Pvt Ltd.Apparel Group is a global fashion and lifestyle retail conglomerate having over 1900 retail stores and 75 brands on all platforms.

Apparel Group has its presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia.