badri srinivasan wipro: Wipro announces Badri Srinivasan as MD for India and Southeast Asia

Wipro has announced that Badri Srinivasan will lead the India and Southeast Asia businesses under the company’s Asia Pacific, Middle East, India and Africa strategic market unit. Srinivasan will be taking additional responsibility for leading the India region.

Srinivasan joined Wipro in January 2022 as the managing director for Southeast Asia, where he led the consolidation of transformational engagements with clients while strengthening Wipro’s talent base and brand presence, according to an exchange filing said.

“Enterprises across India and Southeast Asia are looking at pragmatic approaches to strengthen their market leadership and attain the desired goals of business transformation leveraging technology, going beyond cost savings. I look forward to strengthening Wipro’s positioning in these regions as a purpose-driven value orchestrator for clients, partners, and employees,” said Srinivasan.

The initiatives under Srinivasan’s leadership helped accelerate Wipro’s business growth and revenue expansion across key markets in the region. Badri is a member of the board of Wipro’s strategic subsidiaries and acquired entities in Asia (Capco, Rizing and Designit), and a member of Wipro’s global leadership team.

“Southeast Asia and India are two high-growth markets for us with obvious synergies, offering best practices sharing, opportunities for cross-fertilisation, and talent development. Badri has delivered a great performance in Southeast Asia and has shown excellent leadership traits. I am confident the scope of his extended role will bolster our impact even further,” said Anis Chenchah, chief executive officer, APMEA region and member of Wipro executive board.

New business lines

Last month, Wipro announced four strategic global business lines to better align to clients’ business needs and focus on emerging opportunities in high-growth segments of the market.Under the new model, Wipro has created four GBLs organized around cloud, enterprise technology and business transformation, engineering, and consulting, according to the exchange filing. The changes will go into effect April 1, 2023.

Enterprise futuring, fullstride cloud, engineering edge and consulting are the four lines.

“Our transformation journey over the past three years has yielded outstanding growth for our business. So much that we have outgrown the two-business line model that we had set at the beginning of our journey,” said Thierry Delaporte, managing director and CEO of Wipro Limited.

Wipro recorded 45% revenue growth over the past 10 quarters and has recently crossed the annual run rate of $11 billion in revenues.

Stay on top of technology and startup news that matters. Subscribe to our daily newsletter for the latest and must-read tech news, delivered straight to your inbox.