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Follow Up Boss is a popular CRM tool throughout the real estate industry, and has been an industry leader for a number of years. While we feel like other options have progressed faster, Follow Up Boss continues to offer great features that make it a solid choice. All messaging options are directly integrated within the software, including email, texting and calls.
Its features, combined with the hundreds of integration options, make it customizable for just about anyone. However, if you don’t have strong tech capabilities you may find it difficult to use for your specific needs.
Who should use it: Follow Up Boss is a good option for just about anyone with the tech capabilities to set up integrations and make customizations on their own. If you don’t feel like you’ll need a lot of customer support help, then you should give it a try.
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