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New Delhi: Tata-owned BigBasket is expecting a 300 per cent increase in the overall sales for Valentine’s week as compared to the previous year, indicating a substantial boost in consumer spending and demand for Valentine’s Day-related products, it shared with ETRetail.
The e-grocer shared that sales in categories such as teddy and heart soft toys, chocolates, makeup and fragrances, roses, and decor and gift sets have seen a substantial increase from previous year. From these categories, the platform has seen a 4-digit growth rate for teddy and heart soft toys sales indicating a significant surge in demand for these items.
Similarly, roses have seen a surge in demand seeing a 200 times growth from last year.
In the home and decor category, candle lights, heart LED lights, balloons, and danglers, have witnessed a high growth rate of over 1,500 per cent, reflecting a surge in demand for Valentine’s Day-themed home decor, according to BigBasket’s data.
Also, chocolates have seen a considerable increase of 100 per cent compared to last year’s sales during the week, with a two times growth in special Valentine chocolates, the company shared.
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