The deal will come into force in this year’s cricketing season.
“Delhi Capitals is one of the top teams, enthralling audiences over the years with their high-octane performance. Our collaboration with Delhi Capitals is central to our advocacy of the importance of hydration and staying fit and healthy. With this association, we have now partnered with three of the leading sports franchises in the country,” Jayanti Chauhan, Vice Chairperson, Bisleri International, said.
Delhi Capitals CEO Dhiraj Malhotra said, “We are delighted to have Bisleri on board as our hydration partner for the next three IPL seasons. A household name, and one of the most trusted brands in the packaged drinking water industry, Bisleri is a fantastic addition to the Delhi Capitals family. We welcome them aboard and look forward to a long and fruitful association.”
Shekhar Banerjee, Chief Client Officer & Office Head, West, Wavemaker India “The collaboration marks the continuation of Bisleri’s 50-year legacy with India’s most followed league. Our narrative of hydration during the cricket season continues here. We are extremely delighted to be a part of this association.”
Bisleri has also had association with a few other teams – Mumbai Indians and Gujarat Titans. Besides, it has partnerships with a number of marathons events in India.
Bisleri is among the biggest premium beverage businesses in India. It is the maker of the country’s largest-selling packaged drinking water brand.The company has also ventured into carbonated drinks available in multiple flavours, such as Limonata and Spyci.
According to figures provided by the company, Bisleri International has 128 operational plants and a strong distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across the country and a few neighbouring nations.
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