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Blue Dart rebrands delivery service as Bharat Dart


Blue Dart Express, owned by global logistics leader DHL Express, has renamed its time-sensitive delivery service called Dart Plus as Bharat Dart, the company said in a press statement.

It said the decision to rebrand the service was taken after “extensive discovery and research process aimed at aligning itself to the evolving needs of its customers”.

The Blue Dart Express stock gained 2.87% on Monday to close at Rs 6,805.1. Sensex ended the session 0.37% higher.

“This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country,” said Balfour Manuel, managing director, Blue Dart. “Bharat Dart is the first step in a new and exciting chapter for our company and our nation. We are dedicated to leveraging our expertise to elevate our capabilities and enhance the overall customer experience.” Our Bureau


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