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Bullet at 30% less: What Royal Enfield’s pre-owned market foray means for buyers and its business


If you want to call it the democratisation of the Royal Enfield brand, feel free. In a two-wheeler-crazy nation, getting a shot at the ‘bullet’ comes true for only those who can spare a minimum of INR1.50 lakh. For the rest, buying an Enfield remains an aspiration of a lifetime. But this is going to change soon. Last month, Royal Enfield decided to enter the pre-owned two-wheeler business with a company-operated initiative, Reown. For now, only


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