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chrome hospitality: Chrome Hospitality to add five new brands in 2023-24


Mumbai based Chrome Hospitality, a casual dining restaurant chain will invest Rs 50 crore in 2023-24 to add five new brands and eight new outlets, a senior executive said.

Targeting a mix of metro and non-metro cities, Chrome Hospitality will add more outlets in Mumbai, and will expand its footprints in Goa, Jaipur, Delhi and Hyderabad in the upcoming financial year.

The brand expanded aggressively in 2022 and went on to develop 1,00,000 sq ft of hospitality space in India and launched five new restaurants in Mumbai.

“We are aiming to expand our footprints across metros and non-metros alike, and increase our total restaurant count from five to eight in the next five years. We are confident in the consumer potential of India and are betting big on both the metro and non metro cities,” said Pawan Shahri, C0-founder, Chrome Hospitality.

“We are also venturing into the boutique hotel space with our first property, Kaia, in Goa launching next month; will look at scaling this segment as well,” Shahri said.

Chrome has reported a profitable journey so far and will look at supporting local farmers by purchasing and promoting homegrown produce.


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