[ad_1]
Hallmark Financial Services (NASDAQ:HALL – Get Rating) and MediaAlpha (NYSE:MAX – Get Rating) are both small-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, risk, valuation and profitability.
Insider & Institutional Ownership
19.1% of Hallmark Financial Services shares are held by institutional investors. Comparatively, 65.5% of MediaAlpha shares are held by institutional investors. 28.7% of Hallmark Financial Services shares are held by insiders. Comparatively, 9.6% of MediaAlpha shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Volatility and Risk
Hallmark Financial Services has a beta of 1.24, indicating that its share price is 24% more volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 0.67, indicating that its share price is 33% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current recommendations for Hallmark Financial Services and MediaAlpha, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hallmark Financial Services | 0 | 0 | 0 | 0 | N/A |
| MediaAlpha | 0 | 3 | 1 | 0 | 2.25 |
Hallmark Financial Services presently has a consensus target price of $6.00, indicating a potential upside of 154.24%. MediaAlpha has a consensus target price of $18.60, indicating a potential upside of 96.83%. Given Hallmark Financial Services’ higher probable upside, equities research analysts plainly believe Hallmark Financial Services is more favorable than MediaAlpha.
Profitability
This table compares Hallmark Financial Services and MediaAlpha’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hallmark Financial Services | -0.74% | -3.62% | -0.42% |
| MediaAlpha | -2.06% | N/A | -3.97% |
Earnings & Valuation
This table compares Hallmark Financial Services and MediaAlpha’s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hallmark Financial Services | $404.70 million | 0.11 | $9.00 million | ($0.16) | -14.75 |
| MediaAlpha | $645.27 million | 0.93 | -$5.28 million | ($0.38) | -25.92 |
Hallmark Financial Services has higher earnings, but lower revenue than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than Hallmark Financial Services, indicating that it is currently the more affordable of the two stocks.
Summary
Hallmark Financial Services beats MediaAlpha on 7 of the 12 factors compared between the two stocks.
About Hallmark Financial Services (Get Rating)
Hallmark Financial Services, Inc. underwrites, markets, distributes, and services property/casualty insurance products to businesses and individuals in the United States. The company operates through Specialty Commercial, Standard Commercial, and Personal segments. The Specialty Commercial segment offers primary and excess commercial vehicle insurance products and services; primary and excess liability, excess public entity liability, and E&S package and garage liability insurance products and services; primary and excess commercial property insurance for catastrophe and non-catastrophe exposures; healthcare and financial lines professional liability insurance products and services primarily for businesses, medical professionals, medical facilities, and senior care facilities; and satellite launch property/casualty insurance products and services, as well as various specialty programs. The Standard Commercial segment provides package and monoline property/casualty insurance products and services. The Personal segment offers non-standard personal automobile and renters insurance products and services. It markets its insurance products through independent general agents, retail agents, and specialty brokers. The company was incorporated in 1987 and is headquartered in Dallas, Texas.
About MediaAlpha (Get Rating)
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.
Receive News & Ratings for Hallmark Financial Services Daily – Enter your email address below to receive a concise daily summary of the latest news and analysts’ ratings for Hallmark Financial Services and related companies with MarketBeat.com’s FREE daily email newsletter.
[ad_2]
Source link
