Consumer Durables News

Daikin targets a turnover of Rs 100 crore from Northeast India in next fiscal year


Guwahati: Daikin Airconditioning India Pvt. Ltd. (DAIPL), the fully owned subsidiary of Daikin Industries Ltd., Japan is targeting a turnover of Rs 100 Crore from Northeast India in next fiscal year.

The company has come with a new office in Guwahati. Kuldeepak Virmani, Senior Vice President & Executive Director, Daikin India who was in Guwahati on Thursday said, “We are doing turnover of Rs 50 Crore this year and we have target of making it to Rs 100 Crore in Northeast India. We see Northeast India as a potential market for Daikin, so we will continue to invest in developing the market with a view to secure market share”.

He added, “There is robust growth in demand in Northeast India. Here we have market share of 15 percent and across India we have market share of 20 percent. With India demonstrating a robust upward growth & business trajectory, we have plans to get aggressive in our approach across Assam and the New Daikin Office is a key step towards strengthening Daikin’s endeavour to capture significant market share. We are committed to provide unmatched consumer experience with network of highly trained sales, service and maintenance through our strong dealer network & employees.”

The AC penetration nationally is seven percent while here in Assam it is just 3 percent. He said, ” We are expecting a good summer season this year.”

He said that Daikin has grown over 40% in East India this year and is expected to touch Rs 1000 crore this Financial Year.

He added, “With robust infrastructure & housing development, we are witnessing a high demand for smart & energy efficient air-conditioning solutions. We are planning to invest in heavy marketing & promotions across Assam to secure 20% market share in next 12 months”. He added that Daikin India recently operationalised its new facility at Sri City, Andhra Pradesh, spread across 75.5 acres. As a part of the Skill India Initiative, we have bestowed an Air-conditioning / HVAC lab to George Telegraph Training Institute, Guwahati. These facilities known as Daikin Center of Excellence (CoEs) will be expanded to other institutes and this collaborative relationship with educational institutions will provide a platform for students to develop skills as per international standards in new Technologies, helping them better their employability. Kunal Basu, Regional Director (East), Daikin India said, “This partnership is aimed at upgrading training in Air Conditioning to international standards. We at Daikin are committed towards excellence in technology and quality; and this initiative will provide a platform to these students to enhance their skills and get access to world class training in Air-conditioning. Having identified skill development & youth unemployment as challenges in India, Daikin is at the forefront with government & private educational institutions for development of skill mediums, making the youth of India more employable.”


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