E-commerce company supplying baby products raises $75,000 | Ahmedabad News

The pandemic has brought about a fundamental change in the way people shop, and e-commerce has played a vital role in shaping this change. Tapping into the market for baby and motherhood products through the e-commerce channel, an Ahmedabad-based startup, TheBabyBo, has raised $75,000 (about Rs 55 lakh) within six months of its launch.
Parth Sharma, founder and CEO, TheBabyBo, said, “We began our fundraising in March and closed the deal in May. With the fresh round of funds, we are looking at enhancing our technology offerings on our platform along with the expansion of our team. We are also focusing on ramping up digital marketing to be able to cater to a larger market.”
The startup, which was also co-founded by Siddhi Samel and Umang Seth, was incorporated in October 2020, whereas the digital platform was launched in December 2020.
“When uncertainty around Covid-19 and lockdown struck together, many parents and parents-to-be were left running from pillar to post to find baby-care and motherhood products. The need gap was evident, and that is when the idea of such a startup struck. We surveyed a population of 1,000-plus new parents in addition to at least 200 doctors to understand this gap better and identify how we can address it,” Sharma explained.
The startup works on a subscription model based on which customized kits comprising 6-8 baby-care and motherhood products to suit the need of customers are supplied to the subscribers from time to time. “Currently we have at least 300 unique subscribers and by the end of the financial year 2021-22, we aim at crossing 10,000 subscribers. We are also tapping into a business-to-business space, besides the direct market,” said Sharma, who is an MBA – Marketing from Indian Business School (IBS) – Mumbai.
In fact, Sharma began ideating and working on the startup while completing his MBA. TheBabyBo is incubated at Start-up Chaupal’s incubator programme.
The e-commerce platform serves some 27 tier-I and tier-II cities mostly in the northern, western and southern parts of India.
“We have been serving cities like Ahmedabad, Rajkot, Surat, Nagpur, Pune, Mumbai, Bengaluru, Chennai, Gorakhpur, Kasol and Bhuwaneshwar,” Sharma said.