E-commerce pushes sleep company to expand adjustable bed base collection

FARMINGDALE, N.Y. – Looking to capitalize on the growth of e-commerce, Bedgear has expanded its Flex Adjustable Base collection with a lightweight, UPS-shippable model that features easy assembly.

The Flex L model, priced with beginning retail at $799, features two independent motors for head and foot adjustments. The accompanying wireless remote is reprogrammable and has two preset positions, including an anti-snore preset that slightly elevates the upper body to allow for deeper breathing. A zero-gravity preset allows for pressure relief.

“The consumer preference for adjustable beds has rapidly increased due to the flexible work-from-home culture, but not everyone has an efficient ‘office bed,’” said Eugene Alletto, Bedgear CEO and founder.

“The Flex L Adjustable Base provides all the necessary mattress adjustments to allow consumers to comfortably use their laptops and tablets, read and respond to emails, write documents, complete spreadsheets, create graphics, edit videos and conduct video conference calls. Equally important, the Flex L can be easily and quickly assembled without tools by an individual in just minutes, and because it is extremely lightweight, it can be delivered via UPS.”

The Flex L is backed by a 10-year limited warranty and is available in twin XL, queen, king and California king.

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I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.