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Export Awareness & Capacity building workshop organised by JKTPO at Rajouri


Jammu and Kashmir Trade Promotion Organization (JKTPO), in association with Agricultural and Processed Food Products Export Development Authority (APEDA), Directorate General of Foreign Trade (DGFT), Federation of Indian Export Organisations (FIEO), Export Credit Guarantee Corporation of India Ltd (ECGC) and State Bank of India (SBI) organised an export awareness workshop in Rajouri.

IT was the sixth district level export workshop organized by JKTPO in continuation of the planned events to be held across the UT to promote exports from all districts of Jammu & Kashmir under the District as Export Hub Scheme/ODOP initiative.

 The Export Awareness Workshops at district level aims to boost and support exports from UT of J&K with focus on developing each district as export hub under District as Export Hub/ODOP initiatives.  The workshop  also focused on potential of ODOP products and other focus products of Rajouri district including Honey, Walnut, Chikri woods etc.

The workshop included detailed sessions on Benefits of exports, process of getting IEC code, awareness regarding India Business Portal and India Trade portal, credit linkages for exports and credit risk insurance facilities and potential of products of region in international market.

Vikas Kundal, Deputy Commissioner, Rajouri, who was the Chief Guest on the occasion, inaugurated the workshop.Addressing the participants, he listed the major export potential products of Rajouri viz Dairy Products, Banana, Apple, Maize, Walnut, Pecan Nut, Chikri Woods, Lavender, Silk and Wool etc. 

He further added that Rajouri is renowned for its Dairy products such as “Kalari”, Paneer and cheese throughout the Union Territory. He mentioned that the export awareness workshop organized by JKTPO was the first step to provide market linkage to farmers, entrepreneurs from the district to fully utilize the potential of Rajouri District.

Ashwani Kumar, General Manager, District Industries Centre, Rajouri, highlighted the importance of the export awareness workshop as it covers all the major aspects for exports, right from documents required to get IEC Code, market linkages including e-commerce linkages, financial and insurance assistance. 

He further added that more such workshops should be organized at district level on a continuous basis.Earlier, Kausar Fatima, Business Development Manager, APEDA, Jammu started the session with a brief introduction about APEDA and discussed scope for taking agricultural and allied products of Rajouri to global market. Special focus was on Honey, Walnut, Citrus Fruits and other local products of the district which has a huge export potential and were currently in huge demand in the international market.

A.K. Bhushan, Deputy DGFT, Jammu apprised the participants about the role of DGFT in international trade.He reflected upon the kind of documentation and procedures necessary for entering into international business and other related issues.   

Interacting with the participants, he highlighted the relevance of bridging the information gap. He provided the necessary guidance to the participants to update their knowledge by explaining to them about various Government of India Export related schemes like MEIS.

The participants were informed about Credit Facilities, Hedging Benefits and Trading by the customer on the FX-Retail Platform by Mr Chirag, Manager (Regional Treasury Marketing Unit), State Bank of India, Delhi. 

He explained about various competitive loan products on offer from SBI for exporters.Debi Prasad, Executive Officer, ECGC Srinagar gave details about Credit Risk Insurance and related services for exports.

Earlier, Aditya Chuni, Manager, Jammu and Kashmir Trade Promotion Organization (JKTPO) briefed the participants about mandate and various trade and export promotion initiatives undertaken by Jammu and Kashmir Trade Promotion Organization. 

For participation in these events, Startups Exporter/ Entrepreneurs/FPOs/other Sellers from can register themselves on JKTPO’s website – District Officers of Agriculture, Horticulture, State Rural Livelihood Mission, Handicraft and Handloom, Industries and commerce, Agriculture Marketing Officer who are also members of District Level Export Promotion Committees and Industry associations, Industrialists, Self Help Group members, Artisans, Farmers, FPOs , attended the workshop.

An exhibition was also set up in the workshop and unique/ ODOP Products of Rajouri like Kalari, Honey, Walnut, Wool & Handloom Products and Chikri wood products were also displayed.


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