Ecommerce News

Flipkart launches same-day delivery service, Retail News, ET Retail


Ecommerce giant Flipkart on Wednesday said it will begin offering same-day delivery of products across several categories at no extra cost from February.

The facility will initially be available in 20 cities, including Delhi, Bengaluru, Mumbai, Chennai, Guwahati, Ludhiana, Nagpur, Siliguri, Vijayawada and Coimbatore, the Bengaluru-headquartered company said in a statement.

Customers will be able to get same-day delivery of products from “a few million stock-keeping units (SKUs) available in the nearest fulfilment centres”, a spokesperson for Walmart-backed Flipkart told ET.

Products across categories like mobile phones, fashion, beauty products, lifestyle, books, home appliances and electronics will be available under this programme.

“We are working to provide same-day delivery to 20 cities… We will further scale it in the months to come to include more cities and more categories, including large appliances,” said Hemant Badri, senior vice president, head of supply chain, customer experience and re-commerce business at Flipkart.

For orders placed before 1 pm, products will be delivered before midnight on the same day, the company said in the statement, adding that the service will be available to all customers at no extra charge.

Some online delivery companies in India have taken steps to reduce delivery time. For instance, food delivery startup Swiggy, which specialises in fast-paced delivery through its food and quick-commerce businesses, has been experimenting with delivering products from categories like home and kitchen, electronics and toys through its Swiggy Mall vertical. These were earlier mostly delivered through ecommerce firms.

Grocery delivery firm BigBasket on January 19 told its customers that it has cut the timeline for its slotted deliveries–which normally happened in a few hours or on the next day–down to less than two hours.

Flipkart also offers quick delivery services under a subscription programme called Flipkart VIP. The introduction of Flipkart VIP in 2023, priced at Rs 499 for a year, was closely followed by Amazon rolling out a shopping-only version of its Prime membership, called Prime Shopping Edition, priced at Rs 399 per year.

Amazon offers same-day, one-day and two-day deliveries under the Prime subscription. The original Prime subscription, which is priced at Rs 1,499 per year but is often discounted to Rs 999, provides several other benefits, like access to the OTT platform Prime Video, music streaming app Prime Music, Prime Reading and Prime Gaming.

Flipkart VIP does not offer any entertainment services but provides special offers and benefits for members using the company’s travel unit, Cleartrip.

  • Published On Feb 1, 2024 at 08:51 AM IST

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