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G20 Summit: Quick-commerce companies staff up to meet demand spike


New Delhi: With most professionals working from home in the National Capital Territory and with schools and colleges shut due to the G20 Summit, quick-commerce companies are expecting a spike in demand for deliveries in these three days.

The likely surge in deliveries will also translate to at least a 20% rise in demand for last-mile delivery personnel during the period of the G20 event, say executives. Deliveries are restricted though in the New Delhi district due to security reasons, translating into losses for business communities including quick-commerce companies in that zone.

According to staffing firms that provide manpower to ecommerce, quick-commerce and foodtech companies, the surge in demand for workers could go upwards of 20% in the NCR in these three days compared to any other week, mostly from quick commerce.

A spokesperson for quick-commerce company Zepto confirmed this.
“With most people working remotely and movement restrictions in place, we anticipate a significant surge in demand, with a 30-40% rise in New Delhi and over 10% in other NCR cities compared to normal days,” the spokesperson said in response to ET’s queries.According to staffing firm TeamLease Services, quick-commerce companies are stocking in anticipation.“We are anticipating a demand uptick of 30-40% over the extended weekend. Due to this there will be an increase of 20% in short-term hiring around delivery roles,” said Kartik Narayan, CEO-staffing, TeamLease Services.TeamLease is currently hiring based on its customers requirement for short-term needs, which include both gig and flexi staff.

“We see quick-commerce companies getting ready for an overall surge of 20-30%,” said Aditya Mishra, chief executive at CIEL HR Services. These companies have prepared plans based on the customer data for each zone in the NCR and accordingly staffed and stocked up the warehouses, he said.

Meanwhile, quick-commerce companies have instructed their employees to not take leave, be ready for extra workload, provide proper response to irate customers in case of delays in delivery, follow traffic advisories such as on diversions, and keep documents handy in case authorities ask for that while on the road, etc.

Zepto is significantly increasing its inventory in New Delhi and other NCR cities. It has also secured the necessary approvals from authorities to supply daily replenishable items like dairy and vegetables, the spokesperson said.

For these three days, Zepto has blocked the restricted routes in its navigation systems and relocated some riders from high-impact zones to other stores. “Additionally, control towers have been set up to support riders with on-ground concerns, if any,” said the spokesperson.

Zomato shared a statement on G20 which stated, “We will be fully operational for our customers in Gurgaon, Noida, Faridabad and Ghaziabad, throughout the G20 Summit … We will also be operational in all of Delhi, except only for the small part of the NDMC area where the G20 Summit is being hosted.”

In its response, a Swiggy spokesperson said: “We look forward to serving our customers in the Delhi-NCR region except in zones where movement is restricted as per government’s directives.”


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