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Govt to push ‘one district one product’ on e-marketplace, ET Retail


<p>Representative Image</p>
Representative Image

NEW DELHI: The Centre is looking to promote the ‘one district one product’ (ODOP) on Government e-Marketplace (GeM), the online public procurement platform on the lines of Amazon and Flipkart.

While hawking is seen as the easier part given that the platform is doing brisk business across government departments and PSUs, getting sellers on board is a bigger challenge with GeM now spreading its network to the state level as part of the initiative.

Products such as handicraft and pottery are the key focus areas, with Moradabad brass and Khurja pottery among items that are expected to be pushed ahead of Diwali for corporate gifting.

Currently, nearly 350 categories have been created on GeM. Data released by the procurement site estimates that purchases of ODOP products and farmer producer organisations have together added up to Rs 878 crore, with around 46,000 orders placed by 100 entities.

The orders include those for Robusta coffee from Wayanad by the defence ministry and LG, Ladakh to Pattachitra products from Puri by the PMO, the department of atomic energy and Invest India. Saharanpur woodcraft is among the items purchased by the Air Force, while the textiles ministry procured silk sarees from Bhagalpur.

  • Published On Sep 18, 2023 at 08:45 AM IST

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