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hamleys: Hamleys opens first store in Italy


Hamleys, owned by Reliance Brands Limited has opened first retail store in Italy with franchisee Giochi Preziosi SPA (GP), a leading player in Italy’s toy manufacturing and distribution industry.

Under the terms of the franchise agreement, GP has the rights to operate Hamleys stores throughout Italy.

The first store is situated in Milan, at the renowned Corso Vittorio Emanuele II, and will be followed by the launch of a flagship store in Rome.

“Guided by our vision – crafting memories through the joy of play, we are looking forward to becoming a centerpiece store in the popular shopping and tourist destination of Corso Vittorio Emanuele II, Milan,” said Sumeet Yadav, CEO, Hamleys Global.
Hamleys was founded in 1760 by William Hamley and acquired by Reliance Brands Limited (RBL) in 2019. Currently it has a footprint of 191 stores spread across 15 countries.Hamleys continues to expand into newer markets, most recently the Balkans, with its first store in Albania and Kosovo, and further its reach in existing territories like India and Middle East with a store in Qatar.Spread across 13,300 sq. ft., the flagship Milan store spans two levels. “Giochi Preziosi is extremely delighted with the conclusion of the exclusive franchising agreement with the iconic Hamleys brand and is very excited with the launch of the first store in Milan and looking forward to the upcoming projects lined up and to continue with the Retail development plan in the Country over the years ahead,” said Enrico Preziosi, founder of Giochi Preziosi Group.


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