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Synopsis
Focused on health tests at home, Healthians is challenging the traditional players with its organic-expansion strategy. On the back of aggressive pricing and expansion, the company expects to reach INR500 crore in revenue and aims to become Ebitda positive in the current financial year. What is the business model driving its growth and paving the path to profitability?
This year, health-tech startup Healthians became the first diagnostics player in India to advertise in the Indian Premier League (IPL). The television ad campaign ‘Aap jahan, test wahan (take the test where you are)’ positioned the company as a convenient diagnostics service provider. Healthians spent about USD10 million on this campaign, according to media reports. Not only has Healthians upped its publicity game, but is also offering a host of
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