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Home décor, fashion and hair accessories topped the demand in online shopping during festive season, ET Retail


From fashion essentials and to festive must-haves, shoppers relied on online shopping for their last minute festive requirements.

Customers in tier 2 cities shopped for diyas, candles, lights, shoes, sarees, t-shirts, hair accessories and kurtis in preparation for festivities ahead of the festival season, shared online shopping platform Shopsy by Flipkart.

An increase in customers on the platform was observed during the festive season, of which approximately 40% were new to the platform.

States that contributed to the highest orders were Uttar Pradesh, Maharashtra, Bihar, West Bengal and Tamil Nadu with over 70% of the customers from tier 2 & 3 cities across the country. Home decor, fashion and hair accessories were among several other categories that topped the demand chart.

Kapil Thirani, head of Shopsy, Flipkart, says, “This festive season, our platform saw a rise in demand for fashion and lifestyle categories with products such as hair clips, satin scrunchies, men’s t-shirts and watches being on top of the list. For example, scrunchies saw a 4.5X spike in sales compared to the pre-festive period. Delhi emerged as the top city in terms of customer engagement and units sold. We also observed a shift in shopping trends. Traditionally focussed on apparel during festivities, customers from Delhi expressed interest in home decor items including bedsheets, showpieces, and jewellery.”Shoppers say that online shopping came to their rescue for their last minute needs during the festive season.

“During festivities it becomes almost impossible to go out and shop for small things, especially when you have to manage shopping for home, work and also attend Diwali parties. Most of my festive shopping was done online last week,” says Prerna Shukla, a marketing professional from Delhi.

  • Published On Nov 22, 2023 at 03:14 PM IST

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