“Biryani is more than just a dish; it’s a cultural icon. We’re not just serving food. We’re creating an experience – a platform where traditional recipes meet an innovative approach to making your own biryani,” Co-founder and CEO Mohammed Bhol said.
The company said it added 80,000 new customers in 2023, resulting in Rs 28 lakh of monthly income per store. HOB achieved this milestone as a cloud kitchen, with over 120 daily orders and an average order value of Rs 700-800, generating an annual revenue of Rs 3.2 crore per shop.
Bhol attributed their success to biryani being a distinct category with strong consumer preferences for flavor, protein, and add-ons. He said that the platform’s personalized approach, focus on flavor, consistency, and personable communication hugely contribute to its growing appeal among Generation Z.
“Our platform’s success is high repeat frequency and word-of-mouth publicity, resulting in a revenue base of $2.2 million (Rs 20 crore) within 12 months, despite only having two kitchens in the first six months,” Bhol explained.
Looking ahead, Bhol said that the company’s goal is to solidify its position as the market leader in India, aiming not just to build a business but to create a lasting legacy.