ICICI Lombard appoints Priya Deshmukh as head of health products, operations & services

ICICI Lombard General Insurance has appointed Priya Deshmukh as head of health products, operations & services, the company said on Wednesday.

In her new role, Deshmukh will oversee the company’s health products, underwriting and claims.

Before joining ICICI Lombard, she served as the chief operating officer at Manipal Cigna Health Insurance.

With a career spanning about 27 years, Deshmukh brings in experience and leadership in business and strategic roles within the health insurance and healthcare sectors, the statement said.

Her background includes senior leadership roles at organisations such as Max Bupa, Cognizant and United Health Group, where she contributed to business and strategic development, it said.

Deshmukh said, “With a steadfast commitment to innovation and customer well-being, I look forward to contributing my experience and leadership to grow the health insurance business.”Jerry Jose, chief of human resources at ICICI Lombard, said, “Deshmukh’s vast experience and visionary leadership in the health insurance and healthcare industries make her an invaluable addition to team ICICI Lombard.”ICICI Lombard General Insurance has invested significantly in expanding its distribution reach in the health business, through the agency channel, its Banca partners as well as digital alliances. This has resulted in a significant increase in its market share in the health segment.

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