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In next 20 years, e-grocery will be 20-25% of total grocery biz, says Sourjyendu Medda of DealShare, ET Retail


In the last 4 years, the share of e-grocery has increased from 0.1 per cent to 1.5 per cent of the total grocery business and in the next 20 years, it is expected to touch 20-25 per cent, said Sourjyendu Medda, founder, DealShare while speaking at the ETRetailTech Summit 2023 in Mumbai.

He further said that a large portion of the consumers will continue to buy from the offline channels and to capture a larger portion of the consumer wallet, it is necessary to go omnichannel and offer a seamless experience across all platforms.

“The win consumers in tier II and beyond, we offer localisation, curated assortment, vernacular communication and simple app experience,” Medda stated.

Currently, Dealshare offers only 1,500 SKUs per location which is 3x of a kirana and we source 70 per cent of our assortment from MSMEs, he said.

Explaining why Dealshare is opting for the omnichannel strategy, he said that consumer behavior is evolving with time. Now, consumers are discovering online and buying offline, and in a hybrid model, the store apart from being a footfall driver works as a dark store, and results in driving profitability.

He highlighted that consumers in mass India expect quality products at affordable prices.

Highlighting the role of technology, he said, “Supply chain technology plays an important role in delivering a seamless experience to consumers across all platforms. In the segment where the margins are low, your supply chain efficiencies have to be extremely high.”

Backed by Tiger Global, Dealshare turned unicorn in January 2022 with a valuation of $1.7 billion.

  • Published On May 27, 2023 at 06:20 AM IST

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