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India real estate investment: 48% respondents prefer real estate investment over other asset class: Survey


Almost half of the respondents of a survey by and real estate industry body NAREDCO prefer real estate investment, significantly outperforming other asset classes such as stocks, fixed deposits, and gold.

The data indicates that 18% prefer the stock market, 19% opt for fixed deposits, and 15% choose gold while 48% prefer real estate state.

“The COVID-19 pandemic has enhanced relevance of real estate, making it the preferred choice for many. Factors such as the emphasis on homeownership, the rise of hybrid work models, and the importance of safety and security have elevated the real estate sector to new heights,” said Dhruv Agarwala, Group CEO of

The demand for ready-to-move-in residential properties outstrips that for under-construction projects. The online survey engaged over a thousand potential homebuyers and was conducted between January and June 2023.

“The recent G20 summit will positively influence the overall economy and could reshape India’s real estate through policy, investment, and sustainability considerations. The increasing consumer confidence surpasses the lows experienced during the pandemic’s peak,” said Rajan Bandelkar, President of NAREDCO.

Due to escalating property prices and interest rates, incentives like stamp duty and GST waivers are key influencers for home purchases in the near future. These incentives aim to make homeownership more appealing and accessible. “In recent years, we’ve seen a noticeable uptick in housing prices, reversing nearly a decade of stagnation. Despite a 2.5% increase in home loan interest rates this year, the real estate market has shown resilience. This robustness can be attributed to both pent-up and emerging demand,” said Agarwala.Driven by strong domestic demand, India’s economy is expected to grow at the highest rate among major economies. This buoyancy in consumer demand is visible in the property market as-well, where despite weak external cues, sales in the primary market registered a 15% yearly uptick in the first half of 2023.

“Capturing the market confidence, our realty consumer survey, highlights the homebuyer confidence in both the economy and their future earnings. To add to this, preference to invest in real estate continues to reign above all other forms of investment avenues exhibiting strong market fundamentals,” said Ankita Sood, Head of Research,

The survey also indicates that ready-to-move-in homes and gated communities are the most desired property types. Additional perks like modular kitchens and custom woodwork are influential factors for buyers during their decision-making process.

Personalized assistance post-property shortlisting is deemed crucial for prospective homebuyers in closing their purchases, according to the survey.


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