Central ministries, states and Indian embassies have been allocated a focussed month in 2023 to carry out various activities for the promotion of IYM and increase awareness about the benefits of millets
Spearheaded by the Government of India’s proposal for International Year of Millets (IYM) 2023 which was accepted by the United Nations General Assembly (UNGA), the declaration has been instrumental for the Government of India to be at the forefront in celebrating the IYM 2023. P Prime Minister of India, Narendra Modi has also shared his vision to make IYM 2023 a ‘People’s Movement’ alongside positioning India as the ‘Global Hub for Millets’.
‘Millets’ were among the first crops to be domesticated in India with several evidences of its consumption during the Indus valley civilization. Being grown in more than 130 countries at present, millets are considered traditional food for more than half a billion people across Asia and Africa. In India, millets are primarily a Kharif crop, requiring less water and agricultural inputs than other similar staples. Millets are important by the virtue of their mammoth potential to generate livelihoods, increase farmers’ income and ensure food and nutritional security all over the world.
Recognising the enormous potential of millets, which also aligns with several UN Sustainable Development Goals (SDGs), the Government of India has prioritised millets. In April 2018, millets were rebranded as “Nutri Cereals”, followed by the year 2018 being declared as the National Year of Millets, aiming at larger promotion and demand generation. The global millet market is projected to register a CAGR of 4.5 per cent during the forecast period between 2021 to 2026.
You may also like to read: India sets target of 205 lakh tonnes of Nutri-cereals production for the year 2022-23
On 6th December 2022, the Food and Agriculture Organization of the United Nations (FAO), organised an opening ceremony for the International Year of Millets – 2023 at Rome, Italy. The event was attended by a delegation of senior government officials from India. Next in the series, prior to the year-long celebration of ‘International Year of Millets (IYM) 2023’, the Department of Agriculture & Farmers Welfare, Government of India hosted a special ‘Millet Luncheon’ for the members of the parliament at the Parliament house.
The Department of Agriculture & Farmers Welfare has taken a proactive multi-stakeholder engagement approach (engaging all the Central government ministries, states, union territories, farmers, startups, exporters, retail businesses, hotels and Indian embassies, to achieve the aim of IYM 2023 and taking Indian millets globally. Government ministries, states and Indian embassies have been allocated focussed months in 2023 to carry out various activities for the promotion of IYM and increase awareness about the benefits of millets for the consumer, cultivator and climate.
Among Central ministries, the activities related to IYM for the month of January 2023 will be kick-started by the Ministry of Sports and Youth Affairs. The ministry has planned 15 activities over 15 days in January which include engaging sports persons, nutritionists and fitness experts through video messages, conducting webinars on millets with leading nutritionists, dieticians and elite athletes and promoting amplification through Fit India App. Some of the other ministries which have planned events in January are the Ministry of Food Processing Industries (MoFPI) which will be organising millet fair-cum-exhibitions in Andhra Pradesh, Bihar and Madhya Pradesh; FSSAI will organise Eat Right melas (fairs) in Punjab, Kerala and Tamil Nadu.
Read more: Millets can lower risk of type-2 diabetes and help manage blood glucose levels, says Study
With respect to states, Chhattisgarh, Mizoram and Rajasthan have been allocated the month of January for carrying out specific activities for sensitisation and promotion of IYM. The states will be conducting millet-centric activities including mahotsavs, melas and food festivals, training of farmers, awareness campaigns, workshops, seminars, placement of hoardings and distribution of promotional material at various key locations in the states. Other states that are organising similar activities in the month of January include Maharashtra, Uttarakhand and Punjab.
Focussing on exports
During January 2023, Agricultural and Processed Food Products Export Development Authority (APEDA) and DA&FW will be participating in the Trade Show in Belgium wherein a multi-stakeholder delegation with representatives from DA&FW, APEDA, startups, exporters and farmer producer organisations (FPOs) will showcase the diversity of Indian millets through RTE and RTC millet-based products marketed by Indian companies, B2B and B2G interactions.
You may also like to read: Study shows regular millet consumption can combat anaemia
Moreover, embassies of India across more than 140 countries will be participating in the celebration of IYM during 2023 by conducting side events on IYM involving the Indian diaspora through exhibitions, seminars, talks and panel discussions. In January, Indian embassies in Azerbaijan and Belarus will be conducting activities such as B2B meetings with the participation of local chambers, food bloggers, importers of food items and local restaurants. Cooked millet dish exhibitions and contests will be organised with the help of the Indian diaspora and millets dishes will be served as part of the Republic Day celebrations. The High Commission of India in Abuja and Consulate General of India in Lagos, as part of the promotion of IYM 2023, have planned a Millets Food Festival and a Millets Food preparation competition in January 2023. The Millets Food Festival would be held at the High Commission premises and provide stalls for preparation with invitees including both Nigerian delegates and the Indian community.
Towards this endeavour, through a collaborative approach, DA&FW has urged everyone including international organisations, academia, hotels, media, Indian diaspora, startup communities, civil society, and all others in the millet value chain to come forward and join hands to revive the forgotten glory of ‘Miracle Millets’ through the grand celebration of International Year of Millets – 2023.
Millets are also an integral part of the G-20 meetings and delegates will be given a true millet experience through tasting, meeting farmers and interactive sessions with startups and FPOs. The spirit of the whole of government approach is being seen in the celebration of the International Year of Millets 2023.
Photo Credit: ICRISAT