Banking News

Mahindra Finance eyes super-app boost, ropes in IBM

Mahindra Finance will form a strategic collaboration with IBM to build a super app, the company announced on February 13.

The super app would serve as a “single digital interface for consumers to access multiple businesses within Mahindra Finance”, Mahindra Finance said.

The app aims to be a digital enabler for customers — both metro and non-metro — helping them with 24×7 access to products and solutions in a “secure, streamlined, and simple manner”, a statement said.

The coming super app will host Mahindra Finance’s various vehicle and non-vehicle lending businesses, including personal loans, enterprise loans, mortgage loans, leasing solutions, payments, fixed deposits, insurance solutions, and other investment and wealth management solutions under one roof.

Speaking on the development, Raul Rebello, MD & CEO-Designate, Mahindra Finance said, “We at Mahindra Finance are keen to accelerate delivery of our digital financial solutions to better serve our customers. The super app is a strategic lever that will expedite growth of key businesses in an operationally efficient manner that combines omnichannel capabilities. It will also empower us to create hyper-personalised solutions for emerging India”.

With the help of the app, Mahindra Finance is hoping to boost its position as the “financial solutions partner of choice for emerging India”, the statement added.

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