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Finnish design house Marimekko has begun piloting a closed loop circular economy textile production in its value chain, with the first globally sold capsule expected to be offered in Australia in mid-2023.
The capsule collection consists of three products and is made using partly regenerated fibres from cutting waste and other leftover materials generated in Marimekko’s production.
The products will include a minimum of 20% regenerated fibres, with the rest being virgin cotton. The aim of the pilot project, according to Marimekko, is to explore ways to reduce the environmental impact of textile production and to produce a lifecycle analysis of products using closed-loop fibers by external experts to support further development work.
The pilot project is made in collaboration with Portuguese textile manufacturer Pedrosa & Rodrigues which has been focusing on the development of closed loop innovations for several years.
As part of the launch, Marimekko will showcase its upcoming Unikko-printed hoodie first on virtual influencer @imma.gram. The hoodie will then feature as a digital garment on Marimekko’s 3D avatar ‘Mari’ on the brand’s flower field inside metavers platform Decentraland.
“At Marimekko, we believe that, in the future, timeless and sustainable products will be made in balance with the environment, in line with the principles of the circular economy,” Marimekko creative director Rebekka Bay said. “Our upcoming capsule collection partly using regenerated fiber from the closed loop is an example of our long-term work towards achieving this goal.
“Through our material strategy including investing in new material innovations, our long-term ambition is to move towards fully circular materials that can be recycled several times without a decline in the quality or durability of the fiber.”
The announcement of Marimekko’s first capsule follows Marimekko’s recent steps on its sustainability journey, including the launch of its resale marketplace Marimekko Pre-loved in Finland and the release of the first joint commercial capsule collection with sustainable fiber company Spinnova, featuring styles made from a denim-like material blend consisting of approximately 20% wood-based SPINNOVA® fiber.
Marimekko aims to reduce greenhouse gas emissions from textile materials by 20% and the water scarcity score by 50% per kilogram of sourced textiles by the end of 2025.
Marimekko is committed to the Science Based Targets initiative (SBTi) to reduce greenhouse gas emissions.
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