maruti: Maruti is bulking up on SUVs, profitability. What’s fuelling this? An ear-to-the-ground game plan.

Maruti Suzuki India chairman RC Bhargava fields this one question quite frequently nowadays: How did a company, known for making small affordable cars, crack the SUV market? And understandably so. In the first quarter of the last fiscal (FY23), Maruti Suzuki’s market share in the SUV segment was 8.5% with just one product, Brezza. This rose to 10.4% and 12.4% in the second and the third quarter of the same fiscal, respectively. It further