Joining leaders of state and business in the alpine town of Davos this year are some of the world’s most exciting and socially aware digital creators.
Representing Brazil, Mexico, Nigeria, Ghana, India and the Middle East, the 2023 YouTube delegation is the largest group of social media creators ever to participate in the World Economic Forum’s Annual Meeting, where they’ll be bringing the issues driving the agenda to the attention of a vast new audience.
The digital stars, who have a combined following of 230 million online, are participating in the World Economic Forum to cover themes of climate action, social justice and global healthcare. They’ll also be engaging with an inspiring bunch of ecopreneurs and innovators pushing for solutions and global change.
So, who are the creators at Davos 2023?
House of Adanna
Adanna Steinacker has been a YouTube creaor for almost a decade. A Nigeria medical doctor now living in the UK, her best-known channel, House of Adanna, has focused on family and sustainability. Meanwhile, professional channel, Digital Medics Academy, looks set to make her the face of credible health information on YouTube.
Nuseir Yassin is an Arab-Israeli vlogger known for his minute-long videos on social media. He has CEOs, scientists and start-up founders in his sights as he hunts for cool solutions and smart ideas to turn into stories for his YouTube channel, Nas Daily.
This is the second time Nuseir has come to Davos, following his participation earlier this year when he made a series of widely consumed videos about the conference and the innovators who attend.
Luis Villar, better known as Luisito Comunica, is a Mexican YouTube influencer and blogger. After starting out as a YouTuber making piano tutorials he soon changed to travel content, where his thoughtful reflections on culture turned him into the second most subscribed YouTube creator in Mexico, behind Badabun.
Prajakta Koli (aka MostlySane) wears many hats. The influencer, blogger, and actor is the creator of one of India’s biggest female-run comedy channels on YouTube. She is a Forbes India 30 Under 30 alumnus and the winner of awards as diverse as ‘Viral Queen of the Year’ and Cosmopolitan’s YouTuber of the Year. She’s at Davos this year to find stories on female education and climate action.
Wodemaya is a Ghanaian influencer on a mission to change the narrative of Africa by showcasing its many cultures and lifestyles. His focus on Africans contributing to the development of Africa has led him to visit countries the length and breadth of the continent, interviewing several regional leaders along the way.
Nathalia Arcuri runs a popular Brazilian channel focused on women’s empowerment through financial education. She’s also the CEO from Me Poupe, the world’s first platform offering financial entertainment. Me Poupe reaches more than 14 million people monthly and has a mission to transform Brazilians into savvy investors.
A history of YouTube influencers at Davos
YouTube influencers are becoming a regular sight at Davos. In May 2022, Mark Vins of the Brave Wilderness channel and Nuseir Yassin of Nas Daily joined the event. An online Davos Agenda in 2021 featured coverage from Lily Singh (aka SuperGirl), Dan Howell and India’s foremost female YouTube creator, Prajakta Koli, aka MostlySane.
Back in 2020, popular Indian creator Bhuvan Bam could be seen playing in the snow, along with Mexican influencer Juanpa Zurita, Dianna Cowern of the PhysicsGirl channel and Natalia Arcuri of Brazilian channel Me Poupe.
Two creators have moved on to more established roles with the World Economic Forum, based on their achievements in social entrepreneurship: Nuseir Yassin as a Media Leader and Natalia Arcuri as a Young Global Leader.