Ecommerce News

Myntra registers 60 mn monthly active users this festive season, ET Retail


New Delhi: E-commerce platform Myntra has recorded 60 million monthly active users this festive season, it said in a press release on Thursday.

The platform saw an increase of 75 million new app users in 2023 and a 100 per cent year-on-year (YOY) growth in its customer base in the last 18 months.

“We’ve added the highest number of new users this year, whilst doubling our loyal customer base,” said Sunder Balasubramanian, CMO, Myntra.

The Gen Z fashion segment has seen a 2.25 times YoY surge in demand and about 175 per cent growth in customers, the release read. The beauty segment grew 3 times the market and the D2C category recorded 70 per cent YoY growth in the last quarter.

Further, Myntra Minis, a short-form video content section on the platform saw about 1 million daily views, the release added.

  • Published On Dec 14, 2023 at 02:35 PM IST

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