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Doha: The S-Class stands for the fascination of Mercedes-Benz: legendary and traditional engineering expertise which defines the luxury segment in the automobile industry. The new S-Class can be experienced with all the senses – seeing, feeling, hearing and smelling – while offering numerous innovations in the areas of driver assistance, protection and interaction.
The new S-Class is now available at Nasser Bin Khaled (NBK) Automobiles, the authorised general distributor of Mercedes-Benz in Qatar.
Modern luxury attains the next level in the interior of the S-Class. The designers have created a feel-good ambience with lounge character marked by elegance, high quality and lightness. The dashboard with its new architecture, modern surface design and ergonomic display arrangement is a highlight. But the feel-good aspect goes even deeper: with high ride quality and low noise levels as well as an extensive range of Energizing Comfort programmes, the S-Class looks after the well-being of its passengers. They also stay fit thanks to the effective air filtering system, which signals its newly gained capability with the new name Energizing Air Control1.
No other innovation in recent years has so radically changed the operation of a Mercedes-Benz as MBUX (Mercedes-Benz User Experience). The second generation of this learn-capable system now debuts in the new S-Class. The vehicle interior is even more digital and intelligent, as both the hardware and software have made great strides: brilliant displays on up to five large screens, in part with OLED technology, make the control of vehicle and comfort functions even easier. Two different head-up displays (HUDs) are available on request. The larger HUD also provides augmented reality (AR) content.
The voice assistant “Hey Mercedes” is even more learn- and dialogue-capable by activation of online services in the Mercedes me App. Moreover, certain actions can be performed even without the activation keyword “Hey Mercedes”. These include accepting a telephone call. “Hey Mercedes” now also explains vehicle functions and answers general knowledge questions. In the S-Class the voice assistant can also be controlled from the rear.
Using cameras in the overhead control panel and learning algorithms, MBUX Interior Assist recognises and anticipates the wishes and intentions of the occupants. It does this by interpreting head direction, hand movements and body language, and responds with corresponding vehicle functions. As well as enhancing operating convenience, MBUX Interior Assist improves safety.
With the MBUX Smart Home function, the S-Class now also becomes a control centre for the home, because the homes of many people are increasingly intelligent: mobile intelligence ensures maximum operating convenience from afar. WLAN and sensors make the home capable of communication: temperature and lighting, roller blinds and electrical appliances can be remotely monitored and controlled. Motion detectors and window contacts inform the user of welcome or unwelcome visitors.
The desired harmony between digital and analogue luxury results in a revolutionary interior design, including associations with interior architecture and yacht design elements. The sculptured look of the dashboard, centre console and armrests appears to float above an expansive interior landscape. The systematic reduction in the number of controls underscores the minimalist appearance of the interior.
The driver display and media display offer a comprehensive aesthetic experience. The appearance of the screens can be individualised with a choice of four display styles (Discreet, Sporty, Exclusive, Classic) and three modes (Navigation, Assistance, Service).
Up to 19 motors in the front seats make for comfortable seating – a number that indicates the complexity of the technology installed in the seats. Yet comfort is not enough: the seats also play a major part where safety is concerned. And of course, when it comes to luxurious wellbeing, all the seats available for the S-Class carry the seal of approval by the Healthy Seating campaign2.
Ten different massage programmes are available in the new S-Class. These use the vibration motors and can enhance the effect of a relaxing massage with warmth on the hot-stone principle. One new feature is the heated additional cushion for the head restraint, which is available for the two electrically adjustable rear seats.
At the touch of a button or by voice command, the holistic “Fit & Healthy” approach of Energizing Comfort provides a tangible experience of the different comfort systems in the S-Class, and features programmes that bundle them into worlds of experience.
Mercedes-Benz has fundamentally improved Energizing comfort control in the new S-Class. Innovations such as a massage based on vibrating motors in the seat cushion and resonance transmission by the Burmester high-end 4D surround sound system are integrated. This makes bass tones feelable. Direct reproduction of the sound resonance in the seats adds another level to the three-dimensional listening experience – 4D sound inspired by the acoustic massage.
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