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This is a great product. Seriously, it’s so damn simple and yet so powerful.
First-party data has become the most important tool to provide marketers with accurate insights about their advertising campaigns, and their customers.
OptimizeX is the ONLY First-Party tracking Solution to Offer 1-to-1 Attribution with Near-Zero Signal Loss.
A new e-commerce SaaS company, OptimizeX, announces its launch as an integrated data and technology platform that sets new standards for SAAS services in eCommerce.
Led by a veteran team of e-commerce and fintech technology leaders, OptimizeX aims to provide e-commerce businesses with a suite of integrated data collection and analytic software services that raises the bar for SAAS services in the eCommerce space.
A big statement by this new entry into the first party tracking solution SAAS market but one they have backed up with innovative ideology and an extremely talented and experienced coding team. The team ran extensive beta testing on the software with 40 real ecommerce companies in multiple industries and markets to iron out any wrinkles that the lab testing couldn’t show. The results were amazing show attribution tracking and data figures far in excess of any other competitor in the field. Being the ONLY SAAS capable of offering 1-to-1 Attribution with Near-Zero Signal Loss raises the bar for every other company out there.
The founders of OptimizeX had their own successful ecommerce stores with a finely tuned data analysis system that was mainly based on the traditional 2nd party tracking available through the normal sources like Facebook and Google analytics. However with the launch of iOS 14.5 in June 2021 and then combined with other security releases like the Goggles blocking of third-party cookies the analytics for marketing planning tanked. It is estimated that since June 2021 more than USD $10 Billion has been wasted.
The OptimizeX founders were not going to be stopped by this crisis that hit everyone in ecommerce. After reviewing the solutions available in the market they soon realized there was no adequate solution available. Going back to their deep experience in technology, and provision of SAAS services to companies in the Fortune 500 combined this with their already extensive knowledge of ecommerce. The OptimizeX founders formed a team of expert coders from SAAS, AI, machine learning and data analysis backgrounds and developed an innovative perspective to deliver a disruptive new solution that would eclipse any other service offer and actually give results that were better than what they had before iOS 14.5 destroyed the market.
“Initially we first tested these solutions on our own ecommerce stores and went through a lot of pain before we felt we were getting any real results”. “We had been discussing our results with friends and peers in the ecommerce world while asking them about what they would want in a service like this. We knew if it worked for us there were plenty of other people looking for a solution. Pretty soon word of mouth had developed into a list of over 1000 ecommerce businesses that wanted to know when we would release the service.”
Although OptimizeX had a first stage product working on their own stores by February 2022 they knew it needed beta testing to be able to iron out bugs before a commercial release.
In April to May they opened up 40 positions in the service for selected beta testing stores from a variety of industries and different sizes. The Beta testing tracked 12,959 shoppers over 39,638 products through 18,570,727 events. OptimizeX is working with your live data so our AI and machine learning technology delivers analysis and reports of what your customers and sales are doing now. Campaign analysis is upto the minute with historical comparisons. “By having 40 clients we could regularly speak with and closely monitor their data we were able to fine tune and add improvements to almost every level of the service. The data results and client feedback has allowed OptimizeX to really polish the service delivery and prepare the first stage for public release.”
“We used the data and service improvements we made in the beta testing to develop service offers that are optimized for different revenue sized companies. It doesn’t matter if you are a startup ecommerce store or an enterprise level group of companies we have a service offer to suit your usage needs and budget”
“On public release, although we have a waiting list of clients we are offering a starter pack to let clients get a feel and understanding of the service and decide which service level they need. They may be surprised with the how powerful the system is and the boost their business gets”
This starter pack will be withdrawn after we reach a certain point in sales.
OptimizeX Inc.
Erez Rosner
5196 Belmore Ct
Suwanee, GA 30024, USA
Press Contact: Erez Rosner, Jim Moore
Led by a veteran team of e-commerce and fintech technology leaders, OptimizeX provides e-commerce businesses with a suite of integrated data collection and analytic software services that raises the bar for SAAS services in the eCommerce space. An integrated data and technology platform which enables e-commerce sellers to Collect, Process and Analyze First-Party Data.
This release was published on openPR.
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